Client: Zalando & betterplace lab (Berlin, Germany)
Project: Identity, Art Direction + Editorial Design
The Think & Do-Tank 'betterplace lab' in Berlin hired us to design the magazine 'Transparent' which showcases start-ups and companies which are undertaking the complicated tasks of bringing transparency and sustainability to the fashion industry, from design all the way to procurement, production and distribution.
Appeal to a predominantly corporate, professional and governmental target audience, while keeping a fresh edge, as the company aims to restructure ingrained thought patterns across individuals, teams and leaders.
Use simple clarity and visual impact in language, logo mark, typography, colour palette, photography and iconography.
I was responsible for every step in the process from initial conversation, creative brief and conceptual phase to art direction and design.